The Hounds of Television September 26, 2007
Posted by Vikas Tandon in India, Marketing.add a comment
I, like most other Indians, am still high on our recent victory in the Twenty20 World Cup. What a tournament, what a final. As has been reported by all, the best part was that most games had exciting finishes and there was NO clear favourite, least of all India.
And I guess it is this very passion for cricket in India that makes it difficult to understand why broadcasters would choose to ruin the veiwing experience by literally shoving an ad in every corner they can find. Not only do the ads eat into the action between balls, at they times they actually run over a ball or a shot. Lets get one thing clear, viewiers want to watch the match not the ads. I realise the business pressures, but do they realise how much it puts off the fan, the one who is enabling them to earn that very revenue?
I have to say though that this time around, it was slightly better than the ODI world cup (which even had Steve Waugh lamenting the broadcast quality in India). At least they weren’t showing ads during the final crucial moments.
Anyway, like many other things, we hope sports broadcast all comes of age in India soon and provides some degree of sophistication.
