Mutch Ado About VooDooFone

Or, as mumbai med-school lingo would say it, “Basics Mein Rada”.

Get the fundamentals straight guys – get the damn voice calls to work. We love contradictions and ironies in India, don’t we? Only here do you find that basic needs are ignored, while everyone vies for a share of the top-end of the market. We have the best institutes in engineering and management, but poor penetration of primary education; the best vehicles money can buy, but no roads to speak of; and now, the 4th largest phone population in the world, among the largest business deals in recent times, but a user has to live with a sub-standard phone network.

Droped calls, jammed networks, billing issues – how is this any different from struggling with the MTNL operator for a Trunk Call? At the Roger Waters concert in Mumbai last night, you might as well have left your phone home!

Mr. Sarin, we don’t mind waiting a bit longer to become the largest mobile network in the world, or for the fastest nG technology. Can we please make a trouble-free phone call?

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Founded and run one of India's leading Interactive Marketing Agencies called Indigo Consulting (www.indigo.co.in). Based in Mumbai. Love the city. Love music, gadgets, travelling, the Internet. Check out our company blog Mood Indigo at www.indigo.co.in/blog.

Posted in Marketing, mobile telephony, Roger Waters, telecom

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