Blog Archives

Jaguar Land Rover – Letter Over Spirit in customer service?

Genuine question about my experience with customer service at Jaguar Land Rover. The facts are as follows: My car warranty expired on 21st May. As per their normal process, I received a reminder email before 21st May, and a call

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Posted in Business & Economy, Marketing, Social Marketing

iPhone Mania: Let’s call a spade a spade, shall we?

As always, Apple has succeeded in blinding its consumers sufficiently with its coolness to ensure that all its VERY SIGNIFICANT shortcomings are happily glossed over. I mean, I can’t get over how supposed “expert reviews” tend to very conveniently ignore

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Posted in Marketing, mobile telephony

Digital Marketing – Published Articles

Wrote a couple of more articles on Digital Media and Marketing which got published online recently. Feedback and suggestions are most valued. Improving the Quality of Online Leads – Published in July 08 in Thinking Aloud, IAMAI‘s online marketing newsletter.

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Posted in Business & Economy, Marketing

The Hounds of Television

I, like most other Indians, am still high on our recent victory in the Twenty20 World Cup. What a tournament, what a final. As has been reported by all, the best part was that most games had exciting finishes and

Posted in India, Marketing

Matrix International Mobile Cards SUCK!

Word of advice, DO NOT opt for these Matrix ( international sim cards when travelling. On two occasions, we have been gyped in the billing. They charge you for calls you never made and services you never availed yourself of.

Posted in India, Life, Marketing, mobile telephony, telecom

The world is Blogging, Where are you?

Yet another literary output from yours truly has found its way on IAMAI’s e-zine titled “Thinking Aloud”. The article is about Corporate Blogging and how organisations can use this new digital phenomenon to connect with its audience. Social Marketing and

Posted in Corporate Blogging, Indigo Consulting, Marketing, Social Marketing, Web 2.0

What they don’t teach you at B-School

For those interested, an article I wrote on how relevant B-school education is in the context of entrepreneurship, was published by the Business Standard of 27th March 07, in the Strategist supplement. Here’s the link. Feedback will be much

Posted in Marketing