Blog Archives

Jaguar Land Rover – Letter Over Spirit in customer service?

Genuine question about my experience with customer service at Jaguar Land Rover. The facts are as follows: My car warranty expired on 21st May. As per their normal process, I received a reminder email before 21st May, and a call

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Posted in Business & Economy, Marketing, Social Marketing

You Can’t Stop Them Talking

A really interesting article on Social Networking and how organisations are dealing with it. It was published as a cover piece on the Financial Times Digital Business supplement this week. Visit and click the main story “You can’t stop

Posted in Business & Economy, Corporate Blogging, Social Marketing, Web 2.0

The world is Blogging, Where are you?

Yet another literary output from yours truly has found its way on IAMAI’s e-zine titled “Thinking Aloud”. The article is about Corporate Blogging and how organisations can use this new digital phenomenon to connect with its audience. Social Marketing and

Posted in Corporate Blogging, Indigo Consulting, Marketing, Social Marketing, Web 2.0